TORONTO - A new Toronto-based group has come forward with a proposal to launch a second NHL franchise in Toronto in time for the 2012-13 season. The Toronto Legacy Group, led by founder Andrew Lopez, laid out its vision at a news conference Friday, suggesting that C$1 billion in private financing is already in place for the proposed expansion team. The team would be known as the Toronto Legacy, and would play out of a proposed 30,000-seat arena built at Downsview Park, located in the north of the Greater Toronto Area. Lopez said the site would include a community athletic centre, 50-metre Olympic swimming pool, four outdoor rinks and public park space among other amenities. Lopez said the proximity of the second franchise to the Toronto Maple Leafs would foster a new and exciting NHL rivalry without pulling fans away from the Air Canada Centre. "We're not here to compete with the Toronto Maple Leafs," said Lopez. "We're here to be their little brother." Lopez's group is taking a more unique approach than past expansion hopefuls. The group, which unveiled its logo and jersey at the news conference, has proposed that 25 per cent of its annual net profits will be divided amongst charitable foundations and non-profit organizations. If successful, the group will also hand over every dollar of seat licence fees to foundations and charities. He added that roughly half the tickets to every game would be available for $50 in an effort to make the game more affordable for fans.