ST Academic Research in Star Wars

Hey,
We are William Bouwman and Florian Gruening from Jönköping University in Sweden. We are currently writing our master thesis. As Star Wars fans we are interested in the recent acquisition by Disney and its influence on consumer perceptions. Hence, we developed a survey and we will be thankful for your effort. The survey will be completely anonymous, academic and contains no spoiler.
Even though, you think you cannot help us, indeed your opinion is really valuable and has a major influence on the quality of the research.
In return we offer you a comprehensive report, which will be released around mid-June 2014. The report will offer interesting insights to Star Wars from a researcher’s perspective. In addition you can win with your participation and a little luck an Amazon Gift Card.

You can reach the survey by following this link:
https://jibs.eu.qualtrics.com/SE/?SID=SV_b1ttFPZ1cjEQa4l

If you have any questions, you can post it in the forum and we will reply.

Thanks you in advance,

Florian and William

 

LAJ Note - Just a modly note that TFN Owner Philip Wise has approved the publicity for this poll

If you have any questions feel free to ask them here.

 

I just completed the survey

 

I completed the survey. Best of luck.

 

I couldn't deny a fellow survey writer of precious data. May the Force be with you.

 

minch?

 

Hi, William here from the survey

Just wanted to thank you guys for helping us with the survey!

 

You're welcome

 

Thank you for asking us to participate.

 

Is that in the same vein that Obi-Wan's name is "Ben"?

survey complete. very interested to see the results.

 

Jag har svarat!

I found some of the questions to be somewhat confusing though... Was it Lucasfilm or Star Wars some of the questions concerned?

 

The only ones I found confusing were the questions about the quality of product after the Sale. It's too early to tell since nothing has been released under the Disney/Lucasfilm brand yet.


Either way, I think it will be alright in the end.

 

Again, thanks for participating everyone.

It seems we made a mistake with Yoda's name. Thanks for the feedback, we have replaced it now.

Mange, Tack så mycket. Thank you for the feedback, we have noted it. The questions are concerning brand Star Wars.

 

Yeah, me too. I'm far more concerned about Disney's relationship with LFL in the future rather than just the SW label alone.

 

Is skeptical spelled differently in Sweden?

 

In the survey it's spelled sceptical, but it's spelled that way every time, so I wondered if they had an alternate spelling (kinda like aluminium in the UK.)

 

@ Mr. K, Thank you for the feedback we have noted it.

About scepticism. Americans would write "skepticism". British would write "scepticism".

 

Jajamensan!

I prefer to write using American spelling as I find some British spelling annoying (the word 'liter' is spelled the same in Swedish and American English while it's spelled 'litre' in British English). There's the odd exception though, and one such example is the one you gave: The word 'aluminum', the spelling of which is frustrating (it's spelled 'aluminium' in both Swedish and British English).

 

Lightsaber (US) and - technically - lightsabre (UK). I tend to use the former even though I currently live in the UK. (I'm from the US so am well aware of spelling differences between the two countries.)