I remember for TPM all the geeky anticipation. I was on vacation in Florida to see a Space Shuttle launch that got scrubbed and left town, on the way out we passed a theater with a line in front and, oh yeah, it's TPM's release day. The line wasn't too bad and I had time to kill, so I got on line. There were raucous cheers for the Lucasfilm logo as the movie started. Cheers through the prologue. And then a few awkward group cheers early in the film. And then the reality settled over the crowd that the movie wasn't very good and the disappointment that will never, ever leave showed its face. By the time ROTS came out people were laughing at things they were not intended to laugh at. Highlighted by "nooooooooooo". In 3 films the franchise became a joke, to be pointed at and laughed at by hipsters for its uncoolness. I think that was people's defense mechanism to deal with the disappointment of how bad the films were.