JCC Burger King to McDonald’s: Let’s Make a ‘McWhopper’

Burger King’s mascot, “The Burger King,” is seeking a truce, albeit temporary, with Ronald McDonald.
In full-page ads running in The New York Times and The Chicago Tribune on Wednesday, Burger King, a perennial also-ran in the burger races, has asked McDonald’s, its battered but still potent archrival, to join forces.
The goal? To operate one restaurant for one day staffed by employees of both companies and selling a burger called the McWhopper, a blend of the Big Mac and the Whopper, the best-selling burgers at McDonald’s and Burger King.
Sales proceeds would be donated to Peace One Day, a nonprofit group seeking to raise awareness of the International Day of Peace, which was established by the United Nations General Assembly in 1981 for the opening of its annual meeting.
The United Nations later set Sept. 21 as the day to celebrate world peace, and Burger King proposes opening the pop-up store on that day in a parking lot between a McDonald’s and a Burger King in Atlanta.
“Corporate activism on this scale creates mass awareness and awareness creates action and action saves lives,” Jeremy Gilley, founder of Peace One Day, said in a video posted on the website, mcwhopper.com, that Burger King is using to explain its proposal.
No Burger King executive was available for comment, but in a news release, Fernando Machado, the company’s senior vice president for global brand management, urged McDonald’s to help “make history and generate a lot of noise around Peace Day.”
McDonald’s declined to comment.
Burger King is now part of a Canadian-based company called Restaurant Brands International, which was created by the private equity group 3G Capital when it merged the burger chain with Tim Hortons, a Canadian restaurant chain.
The new owner cut costs, as it often does when it acquires a company, quickly improving the battered burger chain’s financial performance.
Improving sales proved a bigger challenge, and for a time last year, Burger King even ceded its position as the world’s No. 2 burger chain to Wendy’s.
The business has now recovered, though, posting a 6.7 percent gain in sales at stores open at least a year in the second quarter, which ended June 30. Management attributed the gains in part to the success of menu additions like a pulled pork sandwich and the return of the popular Chicken Fries.
In the proposed pop-up shop, employees from both companies would wear special uniforms, and the burgers they would serve might blend the Big Mac’s top bun (Burger King, not surprisingly, calls it a “crown”) and Big Mac sauce with the tomato slices and 4-ounce meat patty from the Whopper, among other things.
One sticking point might be the ketchup. McDonald’s famously stopped using Heinz ketchup when 3G bought the company, and Burger King has suggested using it on the McWhopper.
And there’s no word about which of the chains would supply fries

 

Cheese, bacon, lettuce, tomato, mayo, mustard, onions, mushrooms, pickles, ketchup, walnuts, asparagus, eggplant, sprouts, fried egg, a waffle, Steve Winwood's greatest hits, philips head screwdriver, a half grapefruit, three drops of my own blood, a gerbil, the hair of three tarantulas, a whole grapefruit, sunflower seeds, the declaration of independence, green pepper, olive oil, the theory of relativity and ham... on a wheat bun, or gtfo.

 

Sounds like Burger Kings last throw of the dice before they go bust?

 

ewwwwwwwwwwwww noooooo that is so wrong I like the whopper but the Big Mac is nasty

its going to ruin the whopper

 

This scheme is so elaborate and so long in the making, a dedicated user for it account was already created 12 years ago.

 

McDonalds is in a no win situation here. Accept, and they look like BK's stooge and get little of the good kumbaya buzz because it wasn't their idea. Decline, and they look greedy and stuffy. Well played, your highness. Well played.

BTW, that Peace One Day group. Doing a bang-up job. I'm sure this restaurant détente will be just the ticket to reverse thousands of years of human nature.

 

Tear down this wall, Mr. McDonald!

 

What does the McWhopper smell like?

Desperation.

 

http://www.nbcnews.com/business/consumer/mcdonalds-declines-burger-kings-mcwhopper-offer-n416296

 

Well, that didn't last long.

 

good. i hate world peace.

and you have enough fast "food" as it is.

 

Just call it a McCrapper because that's where you'll spend all your time after eating one.

McD's does make a okay coffee though for the price.

 

I would have loved to try a McWhopper.

 

Of course you would, Tunes.

I'm glad to see American companies are tackling big issues by way of piecemeal contributions to CSR and how they offset any good they do by ensuring the propensity for Americans for high cholesterol, diabetes, obesity and heart disease remains fixed at "yeppppp".

Tunes, actually, do me a favour. For your next breakfast, i want you to pan sautee some kale with garlic and a bit of haloumi, and tell me how it goes.

 

Nah, no one really cares anyway and this will be forgotten in a day or so

 

The coffee of both suck to high heaven.

 

ewwwwwwwww imagine all that grease

 

Ender Sai I actually like kale.

 

Kale and bacon "salad" doesn't count.

 

The excessive consumption represented by fast food giants is going to kill off most of our species, so world peace will be achieved. Thanks, Mickey-Dee's and BK!

 

I hope someone does a response thing where the King snarls threateningly in response "Fine. Have it your way!"

 

"I'll have, um, kale, fried egg, bacon - double serve, barbeque sauce, ranch dressing, um, fries, cheese, um, more cheese..."

 

Not that it matters much, but it was a kale Caesar salad.