Camera work is fairly static in George Lucas-directed films - such as The Phantom Menace or A New Hope. A New Hope is VERY static, other than the action sequences (similar to the PT). Watch ANH and compare it to TPM - you'll find much of the static framed shots in both films. With AOTC, I thought that GL loosened up a little bit - I don't know if he was influenced by his buddy Spielburg (king of the slow zooms) or if he just wanted to try something different. Cinematically, it's more dynamic just a little bit. If you're comparing the PT to ESB, then you're comparing apples and oranges. Remember, Irvin Kershner directed ESB and he envisioned a far different film from Lucas both visually and performance wise. I believe Kersh never uttered, "Faster, more intense!"