I don't know how you feel about this, but I've been growing quite weary about it over the years (I'm pretty sure I've posted about this before). Chants/cheers/etc, ought to grow organically from the crowd- of course this can never be 100% possible in this day and age, with all the nonsense often posted on jumbotrons, but still-, rather than led on by cheer squads. When I've watched the EPL, World Cup, baseball, hockey, the lack of cheerleaders didn't at all inhibit the experience of those sports. The NFL & NBA are much entwined with this sort of thing; too much focus is heaped upon this aspect in those sports a lot of the time- the game itself ought the sole focus. Of course, there are other issues too. It's unsettling that women (as most-but not all, of course-cheerleaders are women) are "needed" to perform routines in skimpy attire in a large public setting for entertainment. Patrick Hruby has an excellent article about this. At least, that's the way I feel about it.