The pictures on the site don't really do it justice; it has a much deeper, richer look in person. And again, soft as butterrrrrrrrrr... I could just rub a swatch of it for hours. Edited to add: if anyone wants a swatch of it, I'll send you some, as I've got loads of scrap and it will save you the dollar they want for a swatch. Just PM me where to send it.