I finally got around to watching The Avengers the other day and it got me thinking . . . a lot. Superhero movies today are a nostalgic product that make a lot of money and because of that every major studio is milking every superhero (both famous and obscure). Decisions are made through business models and demographic studies and that's cool, it's been happening for decades now. Most of these movies feel flat now and even when you hear the term "superhero movie" you know exactly what you are going to get, it has become redundant. Besides, these movies are adaptations of a pre-existing thing, so expensive proffessionals are hired to make that pre-existing thing into a profit, it works just like any other business with few risks being taken. Star Wars has always been the exact opposite of that model. It has always been a passion project and Lucas was a damn genius to take his vision to the screen and make it the greatest thing ever. Star Wars broke every record and of course, every rule. Even with the highly questioned PT, Lucas took chances and didn't take into account what "people wanted". He worked through his vision and through his team which he formed from scratch since 1976. When TPM came out in 1999, Lucas didn't release the film because sci fi films were doing ok back then, he did so because it was (in his mind) technologically viable. Star Wars has always broken the rules, always. But now . . . Star Wars is owned by the biggest studio which is calling the shots about how many films are going to be released from 2015 to 2xxx, who's going to write them, who's directing, when they are suppose to come out, etc. It's no longer a passion project and it's now following the rules of a major studio that has systematically made films blander and crowd pleasing. Personally, I don't want this film to be "as good as The Avengers", when people use that movie as a reference on how Disney made things work for Marvel, it doesn't make me feel comfortable about Star Wars' fate. On the contrary, The Avengers is a cash cow, not a passion project and IMO a mediocre film like every other superhero movie out there. All of this worries me a little. . . . . how do you feel?