I like both mags, but Sports Illustrated is far superior in my opinion. ESPN the mag tends to focus too much on personal stories and not on the big picture. Some might like it that way since so much sports information is available on the net anyway, but I think Sports Illustrated is just a better overall package. On the other hand, I've just got to have that ESPN Digital MP3 player that comes with an ESPN the mag subscription. I mean, look at it, it must be at least 512MB!!!