Yeah, but it's a balance between that and the customers you keep/gain from changes like these. If the SE changes were really as off-putting to most viewers as purists like to think, a pristine O-OT would've been made available as fast as you can say "New Coke". But the vast majority of audiences, old and new alike, either don't mind the changes that much, or they don't even notice the changes to begin with. Lucas just isn't losing enough customers to make it worthwhile to bring back the old recipe. It doesn't matter how simple the fix is-- they're not worth getting back.