Let's face it: We're lazy typists who love our acronyms. We love asserting that the post-NJO EU was ruined by the DNT, LOTF, and FOTJ, but that MF and CC were pretty good. We love discovering tidbits from TOR in DOTJ, and arguing about the continuity problems created by TCW and SW: DB: POD: ANOTOR. We love citing the EGTW and the DESB when someone asks a canon question. So with the meanings of all 836 of our common acronyms firmly entrenched in your brain --- how often do you find yourself thinking of Star Wars when an acronym is used in a non-SW situation? Do you smile upon seeing an NEC computer? When you hear a newscaster say that Croatia is interested in getting into the EU, is your first thought "They should start with Heir to the Empire?" My University had an Occupational and Physical Therapy building that was labelled "OT/PT building" on the campus map. I was like "Wow! Both trilogies!" There's also a TV channel where I live called SBS, which I think is kinda neat.