Author note: I wrote this in kind of a late-night dealy and have just gotten around to finishing it so I apologize if it seems disjointed and rambling. I've been thinking a lot about brands these days and how entrenched they've become in our lives and how inherently healthy or unhealthy that's become. I chose the PC vs. Mac brands as the start for this discussion. This is a discussion and not a debate. There are no 'sides' here to take. Just people sharing our views. Anyway, in our society brands are ubiquitous and they're everywhere. They're why we pay so much for one product versus another. We all have a certain loyalty to these products because that's what we're used to. In my opinion I don't think loyalty to a product is necessarily healthy for a society because it creates an inflexibility in our mental states and makes one thing dominant over the other even if the other product is of higher quality and better. Take the PC vs. Mac warfare. I'm sure some of you know people who are very pro-PC or pro-Mac and if you asked them why they might give you some reasons like, "PC's are just better and more adjustable," or, "Macs are just very closed and so stupid," they don't really know why they dislike the thing they dislike--they just know they don't like it. I myself have fallen into this trap, too, with this very title by not including Linux. To be fair, I don't really consider Linux to be a successor to any platform at the moment as it's too scattered and the fanbase is having a war of its own right now. So no point in considering it at the moment. That's not to say the product is useless, just right now it's not where it might be in a few years. But yes, I think we fall into these traps through our environment and the people involved in our lives and what we're exposed to. And after years of dealing with one brand over another we become attached to the point of hating the fact if we have to change. That's the power of branding, though, and the intent. They want you to become dependent upon their product so you'll keep buying. I consider this view kind of manipulative and short-sighted as it doesn't take into account whether something gives more value for what we pay or if the competitor might offer a better experience. I know that business doesn't work like this, but sometimes your competitor offers a better experience and better products and you either acknowledge this and change the way you do business or you fail. I dunno, extremes have always bothered me and I like taking the middle ground if possible. So this post may seem rambly because of that. What do you think? Do you think making a brand a part of our psyche is a good thing or a good thing for a society? Is it detrimental? Feel free to share your thoughts no matter how absurd or idealistic. All views are welcome.