Discussion How should Lucasfilm/Disney build up pre-release hype?

Discussion in 'Star Wars: Episode VII and Beyond (Archive)' started by dolphin, Nov 30, 2012.

  1. dolphin Chosen One

    Member Since:
    Nov 5, 1999
    star 4
    For those who were here between 1997-2005, the forums eagerly devoured the monthly(?) solo still shots disseminated from the production. I enjoyed very much trying to decipher what was going on in the scene being filmed. We were nearly always wrong. *sigh* Foresight...

    We're dealing with a different animal now, Disney. Expect more saturation from the Superbowl TV spot in January 2015 - release. However, from late 2013 (production start) until 2015 I'd like to see the following:

    1. Solo photos from the set. They are effective at generating/maintaining anticipation without giving up too many plot details.

    2. Videoblogs - can be very effective marketing tools ala Hobbit.

    3. Character one sheets

    4. ??
    Last edited by dolphin, Nov 30, 2012
  2. Narutakikun Force Ghost

    Member Since:
    Nov 8, 2012
    star 4
  3. Echo-07 Force Ghost

    Member Since:
    Nov 9, 2012
    star 4
  4. lord_eidolon Force Ghost

    Member Since:
    Feb 2, 2004
    star 3
    Make a press release that sends shock waves across the Internet and gets front page headlines on newspapers the world over, then drip feed info to the legions of gagging-for-it fans by putting up weekly videos on SW.com and make them wait and speculate for weeks before announcing any other info.

    Oh, wait...
    krtmd, Pro Scoundrel and Echo-07 like this.
  5. Panakas_Dawg Force Ghost

    Member Since:
    Jul 29, 2004
    star 5
    They only have to press "play" on this forum and let the cosmic clockwork run itself. The hype is on.
    LANDO_ROCKS likes this.
  6. Doug625 Jedi Grand Master

    Member Since:
    Nov 9, 2012
    star 1
    nothing needs to be done, although maybe Disney should try a new technique - no trailer, no hints, nothing....and it will still break records
  7. chris hayes Jedi Grand Master

    Member Since:
    Nov 13, 2012
    star 4
    Just confirm the big 3 are back that's all they need .
  8. DarthBoba Manager Emeritus

    Member Since:
    Jun 29, 2000
    star 9
    Given that this place's analytics page has exploded since late October, I'd say they have the pre-release hype covered, myself. :p
  9. I Are The Internets Chosen One

    Member Since:
    Nov 20, 2012
    star 7
    Mail out brochures and pamphlets.
    Panakas_Dawg and LANDO_ROCKS like this.
  10. Echo-07 Force Ghost

    Member Since:
    Nov 9, 2012
    star 4
    Could you please elaborate? I'd like to know what kind of traffic has come here since then. I wager the numbers have more than doubled or even tripled.
  11. DarthBoba Manager Emeritus

    Member Since:
    Jun 29, 2000
    star 9
    Well, posts per day averaged about two thousand from October 1st to October 29th. Then on the thirtieth we had about 5,700; it currently hovers at about 4,000 posts a day.

    Likewise, we had an average of between 5 and 10 new users a day for most of October; then on the 30th we had 140. It currently hovers around 75 new users a day.
    TreborSabreon and Echo-07 like this.
  12. Echo-07 Force Ghost

    Member Since:
    Nov 9, 2012
    star 4
    Thank you. That's interesting info. And I can safely say, barring a titanic fiasco, with the promise of a ST and then even more SW movies websites like this will be packed for years to come! =D=
    DarthBoba likes this.
  13. LANDO_ROCKS Force Ghost

    Member Since:
    Nov 28, 2002
    star 4
    Your ideas are interesting and innovative to me, please advise how I can subscribe to your newsletter?

    I seriously hope they bring back the Hyperspace webcam...spending hours watching a crane and speculating over every single person who would walk past it was gripping stuff. LOL
    DarthBoba likes this.
  14. gregvader123 Jedi Master

    Member Since:
    Nov 16, 2012
    star 2
    I'm with the OP on the Hobbit-style video blogs.
  15. Norminator Jedi Master

    Member Since:
    Nov 2, 2009
    star 1
    1. Announce director
    2. Announce cast
    3. Teaser
    4. Teaser trailer
    5. Release date
    6. Trailer
    7. Second trailer?
    8. Profit

    That's all I need.
  16. DarthRelaxus Chosen One

    Member Since:
    Apr 23, 2007
    star 5
    They already did, weeks ago.
  17. yggdrasil311 Force Ghost

    Member Since:
    Oct 7, 2004
    star 3
    The original cast in their glory. Specially one of Luke with his Lightsaber lit up.

    Specially if it is a red one.
  18. stellarmagic01 Force Ghost

    Member Since:
    Nov 1, 2012
    star 4
    Photoshoots with the original cast in costume... Maybe photoshoots with the new protagonists as well as any EU figures?
    TreborSabreon likes this.
  19. Mystery Roach Chosen One

    Member Since:
    Mar 10, 2004
    star 4
    That's awesome! Are the new forums equipped to handle this kind of traffic? I noticed a lot of glitches when the news was first announced and I'm currently running it on firefox because it got all screwy in IE.
  20. DarthBoba Manager Emeritus

    Member Since:
    Jun 29, 2000
    star 9
    Ehh...that had more to do with the site shaking itself out than the volume of information. And IE sucks. Literally anything is better :p
  21. Bobatron Jedi Grand Master

    Member Since:
    Sep 3, 2012
    star 4
    I wish Lucasfilm wouldn't release novelizations, soundtrack albums, graphic novel versions, other publications detailing the story and story arc, and probably toys before the movie even comes out. That stuff shouldn't be released until the Monday after the movie opens.
  22. I Are The Internets Chosen One

    Member Since:
    Nov 20, 2012
    star 7
    Someone who is part of the cast should have a blog once the movie starts filming. I've had my own blog since last year with it's own domain name and everything. Blogs are a pretty decent way of gaining info on certain topics.
  23. Panakas_Dawg Force Ghost

    Member Since:
    Jul 29, 2004
    star 5
    [IMG]

    "Hi. I have an important message for you from George Lucas."
  24. I Are The Internets Chosen One

    Member Since:
    Nov 20, 2012
    star 7
    Also they should have people dressed in Vader costumes stop by people's houses and tell them the news.
  25. EviL_eLF Chosen One

    Member Since:
    Mar 16, 2003
    star 4
    Bring back the Hyperspace fanclub and get us all the inside info we had access to before! I want the webcam back!
    Last edited by EviL_eLF, Dec 1, 2012