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Discussion How should Lucasfilm/Disney build up pre-release hype?

Discussion in 'Star Wars: Episode VII and Beyond (Archive)' started by dolphin, Nov 30, 2012.

  1. dolphin

    dolphin Jedi Grand Master star 5

    Registered:
    Nov 5, 1999
    For those who were here between 1997-2005, the forums eagerly devoured the monthly(?) solo still shots disseminated from the production. I enjoyed very much trying to decipher what was going on in the scene being filmed. We were nearly always wrong. *sigh* Foresight...

    We're dealing with a different animal now, Disney. Expect more saturation from the Superbowl TV spot in January 2015 - release. However, from late 2013 (production start) until 2015 I'd like to see the following:

    1. Solo photos from the set. They are effective at generating/maintaining anticipation without giving up too many plot details.

    2. Videoblogs - can be very effective marketing tools ala Hobbit.

    3. Character one sheets

    4. ??
     
  2. Narutakikun

    Narutakikun Jedi Knight star 4

    Registered:
    Nov 8, 2012
    They won't have to.
     
  3. Echo-07

    Echo-07 Jedi Master star 4

    Registered:
    Nov 9, 2012
    Done and DONE!
     
  4. lord_eidolon

    lord_eidolon Jedi Master star 3

    Registered:
    Feb 2, 2004
    Make a press release that sends shock waves across the Internet and gets front page headlines on newspapers the world over, then drip feed info to the legions of gagging-for-it fans by putting up weekly videos on SW.com and make them wait and speculate for weeks before announcing any other info.

    Oh, wait...
     
    krtmd, Pro Scoundrel and Echo-07 like this.
  5. Panakas_Dawg

    Panakas_Dawg Jedi Master star 5

    Registered:
    Jul 29, 2004
    They only have to press "play" on this forum and let the cosmic clockwork run itself. The hype is on.
     
    LANDO_ROCKS likes this.
  6. Doug625

    Doug625 Jedi Knight star 1

    Registered:
    Nov 9, 2012
    nothing needs to be done, although maybe Disney should try a new technique - no trailer, no hints, nothing....and it will still break records
     
  7. chris hayes

    chris hayes Jedi Master star 4

    Registered:
    Nov 13, 2012
    Just confirm the big 3 are back that's all they need .
     
  8. DarthBoba

    DarthBoba Manager Emeritus star 9 VIP - Former Mod/RSA

    Registered:
    Jun 29, 2000
    Given that this place's analytics page has exploded since late October, I'd say they have the pre-release hype covered, myself. :p
     
  9. I Are The Internets

    I Are The Internets Force Ghost star 8

    Registered:
    Nov 20, 2012
    Mail out brochures and pamphlets.
     
    Panakas_Dawg and LANDO_ROCKS like this.
  10. Echo-07

    Echo-07 Jedi Master star 4

    Registered:
    Nov 9, 2012
    Could you please elaborate? I'd like to know what kind of traffic has come here since then. I wager the numbers have more than doubled or even tripled.
     
  11. DarthBoba

    DarthBoba Manager Emeritus star 9 VIP - Former Mod/RSA

    Registered:
    Jun 29, 2000
    Well, posts per day averaged about two thousand from October 1st to October 29th. Then on the thirtieth we had about 5,700; it currently hovers at about 4,000 posts a day.

    Likewise, we had an average of between 5 and 10 new users a day for most of October; then on the 30th we had 140. It currently hovers around 75 new users a day.
     
    TreborSabreon and Echo-07 like this.
  12. Echo-07

    Echo-07 Jedi Master star 4

    Registered:
    Nov 9, 2012
    Thank you. That's interesting info. And I can safely say, barring a titanic fiasco, with the promise of a ST and then even more SW movies websites like this will be packed for years to come! =D=
     
    DarthBoba likes this.
  13. LANDO_ROCKS

    LANDO_ROCKS Jedi Grand Master star 5

    Registered:
    Nov 28, 2002
    Your ideas are interesting and innovative to me, please advise how I can subscribe to your newsletter?

    I seriously hope they bring back the Hyperspace webcam...spending hours watching a crane and speculating over every single person who would walk past it was gripping stuff. LOL
     
    DarthBoba likes this.
  14. gregvader123

    gregvader123 Jedi Padawan star 2

    Registered:
    Nov 16, 2012
    I'm with the OP on the Hobbit-style video blogs.
     
  15. Norminator

    Norminator Jedi Master star 2

    Registered:
    Nov 2, 2009
    1. Announce director
    2. Announce cast
    3. Teaser
    4. Teaser trailer
    5. Release date
    6. Trailer
    7. Second trailer?
    8. Profit

    That's all I need.
     
  16. DarthRelaxus

    DarthRelaxus Jedi Grand Master star 5

    Registered:
    Apr 23, 2007
    They already did, weeks ago.
     
  17. yggdrasil311

    yggdrasil311 Jedi Master star 3

    Registered:
    Oct 7, 2004
    The original cast in their glory. Specially one of Luke with his Lightsaber lit up.

    Specially if it is a red one.
     
  18. stellarmagic01

    stellarmagic01 Jedi Master star 4

    Registered:
    Nov 1, 2012
    Photoshoots with the original cast in costume... Maybe photoshoots with the new protagonists as well as any EU figures?
     
    TreborSabreon likes this.
  19. Mystery Roach

    Mystery Roach Force Ghost star 4

    Registered:
    Mar 10, 2004
    That's awesome! Are the new forums equipped to handle this kind of traffic? I noticed a lot of glitches when the news was first announced and I'm currently running it on firefox because it got all screwy in IE.
     
  20. DarthBoba

    DarthBoba Manager Emeritus star 9 VIP - Former Mod/RSA

    Registered:
    Jun 29, 2000
    Ehh...that had more to do with the site shaking itself out than the volume of information. And IE sucks. Literally anything is better :p
     
  21. Bobatron

    Bobatron Jedi Master star 4

    Registered:
    Sep 3, 2012
    I wish Lucasfilm wouldn't release novelizations, soundtrack albums, graphic novel versions, other publications detailing the story and story arc, and probably toys before the movie even comes out. That stuff shouldn't be released until the Monday after the movie opens.
     
  22. I Are The Internets

    I Are The Internets Force Ghost star 8

    Registered:
    Nov 20, 2012
    Someone who is part of the cast should have a blog once the movie starts filming. I've had my own blog since last year with it's own domain name and everything. Blogs are a pretty decent way of gaining info on certain topics.
     
  23. Panakas_Dawg

    Panakas_Dawg Jedi Master star 5

    Registered:
    Jul 29, 2004
    [​IMG]

    "Hi. I have an important message for you from George Lucas."
     
  24. I Are The Internets

    I Are The Internets Force Ghost star 8

    Registered:
    Nov 20, 2012
    Also they should have people dressed in Vader costumes stop by people's houses and tell them the news.
     
  25. EviL_eLF

    EviL_eLF Force Ghost star 5

    Registered:
    Mar 16, 2003
    Bring back the Hyperspace fanclub and get us all the inside info we had access to before! I want the webcam back!