"AOTC dropped another 50% on Wednesday..." Wrong again Jabba. AOTC dropped 9.8% on Wednesday, only slightly more than your precious Spider-Man It's obvious to me why AOTC is not doing as well as TPM. 1. TPM had 16 years of expectation preceeding it. AOTC had three years of mindless bitching. 2. TPM's only competition was The Mummy (which was already fading when TPM came out) and Notting Hill. AOTC has the juggernaught of Spidey. 3. TPM was critic-proof because even non-fans saw the film out of curiosity. AOTC is not critic-proof, because only fans of Star Wars were eager to see the film (which is the same for all sequels). 4. TPM was a light, cheerful film for kids. AOTC is dark and violent, just like the fans asked for (but not so good for family audiences). Did I miss anything? Maybe Lucas thought it was a genius move to lower people's expectations with TPM, so that AOTC would be hailed as a return to form. Unfortunately, too many people carried their hatred of TPM over to AOTC as well.