I don't understand your argument. "Fractioning" ("fractionating") means breaking up. Breaking up into more subgroups, if I understand that part of what you're saying correctly. How would this lead to "greater pandering to that specific market"? There would be no single market to pander to if there was fractionating. Do you mean pandering to many different markets, then? Because it that case, the first part of your statement is groundless. Why would an increasingly diversified market lead to less crossovers? If anything, you'd have people jumping these fractionated boundaries all the time, and some people would have a foot in several. I don't understand the last sentence of your argument at all. What are these "ever shrinking demographic groups"? Do you mean there's a less diversified audience going to the movies? I assume you mean in America, right? What are you basing this claim on? If you don't know, then where are you drawing all these conclusions? Listen, have you ever been to a Star Wars convention? Seen the types of people there? Because hell, there are a TON of women. And not just wives being dragged along. And I'll say something completely biased coming from my standpoint: I've met many people over the years who are EU fans. The majority are female. Why is that? Maybe it's because I'm female, but I'm not entirely sure. I suspect there's a considerable number of girls out there who read sci-fi books today. And that number's growing.