Make Trek big enough to appeal to everyone or small enough so that the fans can own it and it can make it profitable at a lower box office level. Star Wars has a bigger audience than Trek, but at this point it's not really much more respected. Abrams has proven that he lacks the talent to make a big box office hit out of a weakened franchise. Letting him direct Star Wars is a horrible mistake, unless the point is to kill off Star Wars so that we can get more great original stories that show us something we've never seen before. Maybe that's Abrams' secret agenda - assassinating worn out franchises to force Hollywood into doing something new. I can get behind that.