Looking for amazing ideas for SW on social media

Hi there!

I'm looking to tap into your expert collective SW knowledge to come up with some ideas of amazing things that could be done with social media platforms for E7.

For example, what amazing things could SW do on Facebook, Twitter, Google+ and other social media platforms for the launch of the new movie that would be truly amazing for fans? Exclusive content, games (either digital or real-life integration), some sort of character association/allegiance declaration, etc.

Any ideas of what you guys as fans would think would be amazing would be incredibly helpful to me.

(I have to do this as part of a job application and I'm not looking to minimize my part in that application, but you guys are the experts so I'm looking to crowdsource some ideas.)

(Sinrebirth, I was advised by the E7 forum admin to come here for this post - hope it's OK)

Thanks All!

Mike