The prequels sell fantastic their first week, and then drop-off very large and very quickly. Yeah but that could be said for any movie hollywood churns out the last few years, especially during the summertime. During the summertime there is a new blockbuster to end all blockbusters every week to 2weeks, if not 2 or 3 on the same Friday, so there is a lot more options. Just look at this summer, X-Men was released, followed by Matrix, than a couple of weeks later was Hulk. Not only are there more options for the viewer, there is less space for the theatre owner to show all of these 'blockbusters.' It will be very difficult, if not impossible to have another phenomenon such as when Star Wars was first released. The only movie that even comes close would have to be Titanic. While I am not a fan of Titanic, it has been the only movie released in this day and age that has had an extended stay @ #1. Now what happens, when Star Warsstarts to go down after a couple of weeks, the media immediately says it is b/c the movie was horrendous; when it really has to do w/ the competition for both viewers and theatres. Combine this w/ticket prices going up, people cannot afford to see movies as much as they used to. In fact 2003 was the first year movie ticket sales went down. Obviously George's fault for that one..