I'm certain EA paid a hefty sum during that publicity campaign. That may include several "reporters" or "reviewers" across different sites and publications that sold their integrity and souls just to help EA make their game look good. However, it became evident in the last year that there are quite a few (well, no, a LOT) of folks that don't know good storytelling from bad in order to fully understand the failure that the endings are, which can also explain many a good review that should not have been. But then I've also seen many youtubes that have effectively deconstructed the plot of the series from beginning to conclusion and laid bare all the flaws to such a degree that the once awesome story now seems like a premeditated trainwreck, whose outcome had no other choice but be the catastrophic mess it turned out to be. Make no mistake, I love the universe and the characters, but EA or the folks at BioWare simply fumbled the ball, starting at ME2 and then with that final chapter.