Apparently those too good to be true captions that are on the adds of movies really are too go to be true. Over the weekend, Newsweek exposed David Manning of the Ridgefield press as a fake reviewer, invented by someone in the advertising department of Columbia Pictures. One of the raves included "Heath Ledger is this year's HOTTEST NEW STAR!" which landed in the advertisement for A Knight's Tale." The ad appeared in the Toronto Star and in the TV ads. A Manning blurb was also used in the just-released film The Animal. Columbia claims that they are looking into the circumstances surrounding it and will take appropriate action. My guess will be the appropriate action would be: 1. Do Nothing. 2. Create a new fake reviewer in a place more obscure than Ridgefield, Connecticut. 3.Wag a finger at the marketer and say "Next time, don't get caught."