Due totally to Lucasfilm's involvement in this matter, 107.5 the River cannot attend our line-party at the Thoroughbred . Here is the letter I got from the head of the promotions department at 107.5 the River: We are very excited to say that we have the exclusive on the Star Wars II movie. According to the directives listed below from Lucas films, we had to design a speciffic promotion for this film. You will notice at the bottom that we are not allowed to tie in with any print or tv. I really want to do something with you guys and the charity idea is great, I just need to figure out how we can work together and still remain within these guidelines. I worked very hard to get this movie and I don't want to blow it. Based on the below directives, do you have any ideas that can work? Please let me know, thanks! Subject: STAR WAR DIRECTIVES Star Wars: Episode II Field Promotions Introduction Outlined below are Lucasfilm guidelines for implementing field promotions for Star Wars: Episode II Attack of the Clones. Objective Promotional mechanics should take the form of contests, special events, or other activities that brings to life one of the three key themes for Episode II: Choices (Forbidden Love or Jedi Action), Connections or Fun. Promotional activities should not be targeted at CORE Star Wars fans. The following guidelines should help you maximize and refine the opportunities that you are securing for Episode II. Themes Episode II is the next chapter of the Star Wars saga. In Episode I we were given the foundation of the story and the story was a set-up for what was to follow. Many lessons were learned in Episode I, particularly for young Anakin Skywalker. 1. Choices: Now, in Episode II, itÂ¹s time, not only for Anakin, but for all the characters, to make key choices. Choices about forbidden love, heroism, loyalty, duty, and honor. And these choices will set into motion events that change the lives of everyone and the course of an entire galaxy. ... Forbidden Love (the love story) ... Jedi Action (heroism, loyalty, duty, and honor) 2. Connections: In Episode II, weÂ¹re going to discover new characters and new worlds. But most importantly weÂ¹re going to discover how all of this begins to connect to Episode I and the original trilogy (Episodes IV, V, and VI). WeÂ¹re going to start to fill in some of the blanks and answer some, but not all, of the questions. 3. Fun: Episode II is about passion, love, adventure and excitement. But most of all itÂ¹s about having fun. Partner Criteria 1. Radio partners must commit to a minimum of 3 weeks promotional support. Good Partner Ideas/Themes Here are a just a few ideas that get close to accomplishing our goals: theme market idea description Choices Forbidden Love Relationship tie-ins Love Line type tie-ins (about Forbidden Love) Is your mate the perfect match, or is he/she destined for the dark side? Promoting the love story Forbidden Love kissing contest<Do you kiss like a jedi, or a wookiee?? Jedi Action Starfighter video game competition Jedi Trivia Jedi Master Smack-down (trivia?) contest<not sure what the tactic is, but it sounds interesting Connections Trivia Contests displaying the connections between the Star Wars films Using sound-bites, special effects, and music cues from the Star Wars films Star Wars "sound-a-like" call-ins<Can you talk like Yoda, Darth Vader, etc. Special Events Star Wars Date Party where guests are given a Star Wars character card and they must match-up with someone else. Fun Giveaways Giveaways at underage clubs Special Events Music Festival Tie-in<How can you tie-in Choices or Connections themes into this event? Celebrating the 25th anniversary of Star Wars Unapproved Partner Ideas Here are a few types of ideas that will not be approved: ..