On fighting the console wars at least... Nintendo's shift in focus Nintendo plans to expand its share of the video game market by focusing on making better games rather than on building increasingly powerful game players, its new president said Thursday. Translation: Nintendo's traditional console could end with the current generation, but they're not abandoning it like Sega....yet. "We can't be optimistic about the game market. No matter what great product you come up with, people get bored," he said, referring to game players at a meeting with analysts at a Tokyo hotel. "I feel like a chef cooking for a king who's full." Translation: We think our games our great, but there's too many competetors Although Iwata declined to give details of what Nintendo has in the works, he gave one example of where his company hopes to differ: It won't pursue online games, judging them as still too limited in appeal. Translation: no online games. Not sure if that's altogether or if PSO will be the only one. "The effort to produce machines with better technology has reached its limit," Iwata said. "If things continue, they may lead to the decline of the entire game industry." Translation: We can't keep up In my opinion the console wars has claimed another victim. Not dead but seriously injured. Of course I've heard rumors of yet another totally new contender from Asia looking to enter the race to take their place. Disagree? Fine lets hear it.