No, I'm not telling you that the primary concern of Disney is Star Wars a few weeks after it opens at all. But they didn't just buy it for opening weekend, they bought it for other cash revenue aside from the films. Cash revenue off Star Wars from their own merchandising arms that they own. Sure, they will move Star Wars to their own book label but Disney already extended it's relationship with Hasbro. I'm saying that Disney didn't just buy it for opening weekend, they also bought it for the billions upon billions of merchandising (mostly toys) that it brings in. And also the opening weekend. However that isn't all of it. But thinking Disney will only put Star Wars at the forefront of everything it does to the detriment of their other Disney products is silly. They can sure as heck piggyback their brand onto Star Wars. When I say it's "All Disney's Star Wars and we're just waiting for it" it means that we're waiting for Disney to put out Star Wars, much like how Rebels is going to go on their own Disney channel. Stuff like that. And, as we've seen by cancelling Clone Wars, they're starting fresh with Star Wars animation coming out on their own channels and not on cartoon competitors on Cartoon Network. Same deal will happen with the books and they'll bounce the Del Rey / Bantam stuff probably wholesale so it can all be mouse-related profit. If they don't use the previously established post ROTJ-EU in Ep. 7, it means they don't have to deal with Del Rey & Bantam stuff, possibly taking away the potential for all Disney merchandising profit. If none of that stuff matters, more money for The Mouse with their stuff that does matter!