Audience size isn't really that relevant unless it turns into $$$$ spent by that audience. Considering that all the shows could have been almost instantly watched for free they could have had issues there. Could explain why TCW merch ended up on clearance racks everywhere through 2012. What good is fan loyalty if they only spend $10 every couple years to go see a film? It is still hypothetical because you don't have solid numbers for e-books. You have guesses, estimates and Force visions. That is a bold statement considering that you know nothing about the film yet. Your reminding me a little of Seth Rogan in Fanboys right now. All ready to run out and get the Jar Jar tattoo because you just know how awesome Episode 1 and Jar Jar are going to be. Now I'm not making any bold statements here. I don't know how this is going to play out. But I do know companies that forsake their most loyal customers can get burned in the long run. I don't know that is what will happen, chances are it won't. If it doesn't happen I'll readily admit that they made the right move financially.