Please do not insult the visual technology and electronic industry by saying Bullet time was invented in gap ads. Are you kidding me??? This was not a photogrpahic image that was being digitized and frozen and merely spinning around it with a mouse. There is no comparison. People diss the Matrix FX because it is a knee-jerk reaction on here to spew hate anytime the word MATRIX is mentioned on here. The FX in the Matrix were incredible and obviously groundbreaking. Blade? The matrix did not copy Blade's effects. And if you saw Blade II you'd know that almost every effect, costume and fight move was a complete rip-off of the Matrix. I was waiting for Snipes to do the back bend move to complete the cycle. And I am sure you all saw Spider man do it. Twice. The effects in TPM were great too, but they were very different. The greatness of TPM was in its background. For the Matrix it was in the foregroud. Jar Jar looked incredibly fake. Watto looked good. Maul being cut in half, falling down the reactor shaft looked horrendous. The ships looked cool. But it comes down to the purpose of effects. If they are making things look pretty that's great. but if they are integrated into the story and blow the audience away and are subsequently copied by tons of movies, ads and TV shows, you cannot be surprised if they win an Oscar.