That is a very good point because they're essentially equal (I've heard that HD may actually look better, not sure since I don't care for either). I personally feel that a part of this is simply the "Sony Effet" where they charge more than reasonable for a run of the mill or P.O.S. electronic item. Still, with that in mind I wonder exactly why so many studios jumped onto the Sony bandwagon for something with at least a 50/50 possibility for either side. It's not like Blu-ray offers anything particularily noteworthy compared to they HD-DVD. In any case though, just look at the movies for Blu-Ray. Naturally they're getting crap thrown their way with tons of bombs with the occasional okay to good movies.