Well, looks like Sony gave up try to convince people rumble was an outdated feature or that it interfered with motion control (likely it just means Sony found a way to make a rumble motor they couldn't get sued over). PS3 Braces for Third DualShock Controller Sony's turning back the clock for some "last generation" technology. Despite earlier comments this year by Sony Computer Entertainment Worldwide Studios president Phil Harrison, which included the PS3 executive referring to force feedback as "the last generation feature," PlayStation 3 will soon include rumble technology with the announcement of DualShock 3, Sony's latest wireless controller for its current generation console. Sold as a separate accessory, the rumbling DualShock 3 will debut in Japan this November, and in the spring of 2008 for North American and European players. The wireless controller will still include the motion sensitivity found in PlayStation 3's other official controller, Sixaxis.