It's all about mind control. If Austin Powers were as wildly popular amongst a younger demographic as Star Wars, they'd be going after that too. If they found out that most young people in America preferred Coke over any other beverage, they'd move in on that too. How many of these people saw 'Oh God' in which God is portrayed as an old Jewish guy in a bad jacket who smokes cigars, cracks jokes, and wears shaded glasses? Hello?