Great point, MissPadme. In my country, one of the biggest newspapers gave TPM a rave review, going 5/6 for it. It was the last time any Star Wars film got a very good review here. It was a kind of innocent time, before the media backlash had become apparent to all and the only way to go about it was to dismiss Lucas and SW as a meaningless money-machine. On the topic of double standards: A powerful media critic in one of the big papers here wrote an article in 2002, bashing Lucas and SW in general, and AOTC in particular. The angle was that SW films were just excuses for action figures and that Lucasfilm was a kind of money-making central that thrived on feeding people rubbish in order for their bank accounts to swell. I wrote him an email, not as a SW fan but because I honestly found a huge flaw in his angle. If you want to write about this particular topic, which is certainly valid, why go for Lucasfilm? In 2002, three other huge franchises were ongoing: The Lord Of The Rings, Harry Potter, and The Matrix. All of these were the property of one company: Warner Bros, an affiliate of Time Warner. I mean, Lucasfilm are pathetic peanuts compared to this... But I guess it's easy to single out Lucasfilm because it's got the man's name in the logo.