I'd also like to point to Imp's excellent essay On Sociality in the Gaming Theory thread. I say this because while we all have mental categories of people similar to what Bravo posted, the contents of each are probably different for everyone, depending on who they know. For better or for worse, the RPF is also a social place, and people are more likely to join games by people they know. Post in the social threads, play in games, join the AIM/MSN chats... that sort of thing. However: the RPF is also a very strong meritocracy. Excellent games will get players even if they're started by new, unproven users - Asylum is an example of that - and then if they're any good at GMing, it takes off. Sometimes it's really that simple. It's a sink-or-swim scenario there, but a few cold-started games have done well recently, so if you're confident go for it. Otherwise it's marketing, marketing, marketing. Post a teaser trailer in the intro thread if you have one, put it up in the GDG, that sort of thing. That never hurts. Just don't go overboard or people will ignore you because they think you're spamming.