The reason I bring this up is because they had a thing on 60 Minutes a few weeks ago about the fast food industry and its effect on kids. They had some "experts" saying that kids are being sucked into fast food places because they want a kids' meal, which usually comes with a toy. They didn't say it directly, but these "experts" gave the impression that the idea of fast food toys should be history. They're blaming the industry for making money! Isn't that a pain in the a$$!? My opinion: These "experts" don't know what they're talking about. If it ain't broken, don't fix it. Some adults even collect that stuff. Besides, fast food toys are a good marketing tool. Most of them are based on movies, TV shows, and popular fads. I think Lord of the Rings was such a huge hit because were there were LOTR toys at Burger King. On 60 Minutes, they said that McDonald's and Burger King are the biggest toy sellers in the world. If they say that, then the fast food industry must be doing something right. What do you guys think?