I am considering buying a new TV and want to upgrade to a flat widescreen kind. I have noticed Argos have a Half Price sale on and offer a range of reduced TVs from various brands. The cheapest 32in version are the Alba brand TVs, however I am not sure how reliable Alba are as a brand. TVs of the same size and dimensions from other brands such as Sony & Panasonic are much more expensive, so I am thinking reliability and picture quality are a reason they cost more. Although I am aware brands like Sony can cost more due to the name alone. Argos offers: Alba 32in HD Ready LCD TV 1366x768 Â£289.99 Bush 32in HD Ready LCD TV 1366x768 Â£349.99 (1920x1080 model for Â£379.99) Hitachi 32in HD Ready LCD TV 1366x768 Â£371.89 Samsung 32in HD Ready LCD TV 1366x768 Â£399.99 Toshiba 32in HD Ready LCD TV 1366x768 Â£449.99 Panasonic HD Ready LCD TV 1366x768 Â£489.99 Sony 32in HD Ready LCD TV 1366x768 Â£549.99 As you see the high end models like Sony can be Â£200+ more expensive then mid-range models like Alba or Bush. So I ask your opinons - is it worth the extra cash for a bigger name, or will a lesser brand TV provide the same service and reliablilty for a lot less?