Bror-- This is your so-called "opinion": They are obviously gearing these books at younger readers with short attention spans. Since you are speaking about the intentions of the producers of the NJO, you are making an assertion about a fact. In other words, either the people making the NJO are gearing the series toward a younger audience, or they are not. Now, we've had two NJO authors in this forum state that the NJO is NOT targeted for a younger audience than the Bantam line. Based on these statements, your assertion is obviously in error.