Roch, NY Warning: Scooper Bowl May Cause ?Brain Freeze?

On January 29th., Wilmot Cancer Center at UR/SMH will be having an ice cream eating contest at Maggie Moo's in Eastview Mall. The minimum sponsorships to participate are $25 for an individual or $100 for a team. I love ice cream, but very rarely have I ever finished a Jim Dandy sized sundae. See the article below and the links for more information.

(http://www.urmc.rochester.edu/pr/news/story.cfm?id=986)

Warning: Scooper Bowl May Cause ?Brain Freeze?

Contestants will devour Maggie Moo's ice cream to support the Wilmot Cancer Center.

There will be a ?brain freeze? alert on Sundae, Jan. 29, at Maggie Moo?s Ice Cream and Treatery during the second annual Scooper Bowl ? an ice cream-eating contest to support the James P. Wilmot Cancer Center at the University of Rochester Medical Center.

Individuals and teams can participate in this delicious fund-raiser at 2:30 p.m. at EastView Mall. Participants must collect pledges ? or ?moo?lah in Maggie Moo?s terms ? and bring them to the contest between 1 and 2 p.m. Jan. 29. Each individual registrant and one representative from each registered team will participate in the tasty competition.

The winner will receive super-sized party-pack for 12. Second and third prizes will also be awarded. All participants will receive a coupon for a free Maggie Moo ice cream cone.

Go to www.wilmotcancercenter.com to download the entry form, or call (585) 242-8988 for more information.

Fun facts about ?Brain Freeze?:

It?s the headache that sometimes occurs when eating cold foods, such as ice cream, the most common cause of this irritating ailment.
When something icy touches the palate, the cold temperature sets off certain nerves that control how much blood flows to your head. The nerves respond by causing the blood vessels in the head to swell up. That immediate swelling causes the pounding pain ? the ?brain freeze? ? usually the middle of the forehead or behind the eyes.
The pain peaks within 30 to 60 seconds.
It typically subsides in about a minute ? but it feels much longer.

 

Well, I guess that's one way to "beef" up their winter business.

This link might work better for the article. Although all the information is also reprinted above already.

~Doc_Bev