Discussion in 'Literature' started by IG_2000, Mar 22, 2013.
They are bound to announce some "restructuring" in this area sometime soon.
No specifics released yet, but it's already well known that both the Dark Horse and Del Ray contracts are not going to be renewed.
They apparently also killed LucasArts
It's become quite clear that Disney's strategy for Star Wars is to clear the horizon of absolutely everything but the new movies.
I don't understand this particular strategy as it seems poorly fitted for our modern short-attention-span culture and, because Disney doesn't control all aspects of the Star Wars licenses it seems doomed to failure. I mean, unless they find some way to pay Bioware off, TOR's not getting shut down.
The only justification that makes any sense to me is that Disney wants to take some time off to build up a stockpile of content waiting in the wings so that they can unleash an all out multi-media blitz when the new movies happen. Seems high-risk though.
I haven't heard one word about the Del Rey contract.
And the only thing we have heard about the Dark Horse contract is that those who should know haven't heard anything, so I don't know how it's "already well known".
I've pondered about that myself, whether they just want to shut everything down for a year or two so that they can have a big Star Wars relaunch with all the fanfare that would go with it, rather than Episode VII "just" being the next in the never-ending line of spin-offs. I can easily picture all the "STAR WARS RETURNS!" campaigns that they'd fill every air wave with, not just its film return, the return of Star Wars books, Star Wars comics, Star Wars games, etc, etc, etc.
From a marketing point of view, I can see where they're coming from... though, like you said, it's high risk, as popular culture moves so much faster than it did thirty years ago, even ten years ago, so closing down TCW, 1313, Detours, and everything else, means in three years time 12-year-olds who had been hooked on Anakin and Ahsoka's adventures may have just moved on, grown up, and forgotten all about "those kiddy stories" and no longer be that interested in all that Star Wars stuff anymore ("Star Wars? LOL, that's, like, sooo 2012, man. I grew out of that after that crappy online video game.").
Of course, given the toys are where the money is going by that chart in the Disney thread, they probably just see their revenue coming from Padme Solo dolls and Owen Skywalker action figures. If that is the approach they're going with, though, I'm admittedly somewhat surprised Disney felt the need to spend $4 billion to achieve it, when they could easily enough have just launched their own independent mass media franchise that, with their marketing power, could have achieve the same global mass market penetration.
Spoiler (Move your mouse to the spoiler area to reveal the content)
I've never read Traitor.
I've never read Traitor.
Brian Wood has stated he has a contract to write 20 issues of his ongoing Star Wars comic. At one a month that takes him well into 2014.
Yes, but this is Star Wars.
Time enough for it to be axed ahead of 2015 then.
Which means what Mani? Pair of cynics on this they may be, but I can well see where Zorr and Mech are coming from.
As far as Lit goes, I'm less concerned about Disney and more about obnoxious movie "fans" increasingly coming here to tell us how stupid the EU is.
No, Lucasarts killed Lucasarts. Disney is just doing what LFL should've done years ago.
Why do they even venture outside of their ghetto
My real name is Bob Iger and I'm here to tell you we have penetrated your Lit.
You have all been cancelled.
The thought has certainly crossed my mind as well.
If this is the case I do hope that the new books and comics keep coming for as long as possible.
I don't see Disney not allowing publication at all. What has happened to Marvel since Disney took over? Are comics still be published? (Honest question, I don't know what the answer is.)
I can only speak to the children's book market but I can tell you that all the Disney movies have books with them, a lot of them have many books with them, and books that are not directly associated with the movie storyline. I think it is quite possible that if Disney is cancelling Del Rey's and Dark Horse's contracts, the company is just going to go with another publisher, not refuse to allow books and comics altogether.
Disney surrounds us and penetrates us. It binds the galaxy together.
Not much. Disney has had a mostly hands-off approach. More importantly, Universal Studios still has their Marvel Island at Islands of Adventure, and there are no signs that they are going to lose it.
Is there a "like" x1000 feature?
As far as I am concerned, they haven't produced a good game since the first Rogue Squadron game.
Factor 5 produced that, not Lucasarts. LEC doesn't to squat anymore.
(also, I feel like you're missing a few good Star Wars games if that's your standard )
I guess my point was that it isn't exactly easy to just create a mass media franchise that nearly guarantees a titanic return. I see Star Wars as being potentially as big as Disney. I think Star Wars has been mismanaged in some ways since the 80s. We've all complained about it. Would I be happy about DH and Del Rey losing their contracts? Not in the least but I can see how Disney might have a plan that just doesn't involve us EU fans as much as kids who've not yet heard of a lightsaber. I also don't see what Disney is doing as high risk. I see it as a risk. Sort of. What does pissing off the EU fans mean? Thing is, Star Wars should have had a big screen EU all along.
Finally, a thread to complain about Disney in!!
Amen to that. If Lucas arts is getting the axe then more than likely it was a long time coming anyhow.
Good, because I love the Spider-Man ride.