Hello Everyone, This is your friendly neighborhood box-office aficionado, I am always afraid to start new threads for fear of getting spanked for duplicating previous efforts. I think I'm on safe ground here. Let's discuss how much money this thang is going to make.... I'll kick off by discussing the point at which Disney starts actually making money. First, large tentpole action-adventure epics tend to cost about $200 million (some higher, some lower). That hasn't changed for several years. This doesn't include the awareness campaigns which can be expensive. In fact, advertising and marketing budgets can often be north of $100 million. A rough but usable metric for estimating box-office break even points is to simply double the total production cost. I won't belabor why this is so just trust me. As an aside, for the sake of simplicity we will not consider back-end profit participation (best believe JJ and the main cast will get paid), distribution costs (a moot point since Disney can handle distribution in-house), merchandising tie-in (could we see a Heineken bottle make an appearance at a Mos Eisley bar?), and how the money is split between big Disney and LFL. Ok, back to profit points - If a movie costs $300 million to make ($200m production+$100m advertising) then it would need to make $600 million to break even. Yikes. How do studios stay in business? Well, due to the growth of overseas and home video/merchandising/cable rights/VOD revenue this is more achievable than some may think. In fact, box-office revenues constitute a fraction of the money a film brings in! ILM is friggin expensive because they are the best at what they do (sorry WETA). Since they're inhouse (as was the case obviously with the other films), I think Disney will be able to keep Episode VII to about $200 million with $100 million in advertising. So, let's stick with the $300 m in overall production costs. Carry over the one, add the zero, and you are left with $600 million needed to start making dolla dolla bills. Now, for perspective. Here is a small list of films that have made about $600m in global grosses: Madagascar 2, Casino Royale, Mama Mia, Life of Pi. Easy peasy my neasy.