Shakespeare's plays generally feature unoriginal or even clicheed stories. Romeo and Juliet's story is not any different to a soap opera or a TV movie of the week I think you're getting this backwards...Shakespeare (and other classics) are the original material that today's media is trying to mimic. The standard is now the emergence of an adult genre of filmmaking that blends a well directed story with FX. LOTR blends this well. the PT does not and is considered, in short, juvenile. Again, I think you're looking at this the wrong way...as children, we grew up on SW because it was a story that we could get wrappe dup in. Only now (as adults) so many are EXPECTING (almost demanding) that SW change to a more adult audience. This "standard" of an "adult genre" cannot be applied to the entire SW saga...because the audience has changed over the years.