As you all know, I'm not the greatest fan of Rowling, but I did want to recommend this news report to you. It's a broader discussion of the publishing industry, a thoughtful look at the consequences of deregulating vertical integration, and has particular insight about Amazon's abusive business practices. After hearing it, I certainly won't be shopping there in the future. Anyway, though, Pottermore gets favorable mention. Apparently, they've chosen to protect their copyright by only watermarking the files people download. That is, there's absolutely nothing to keep you from copying the file, or sharing it, or moving it around to as many different platforms or devices as you want. However, there are unique identifiers that make it traceable back to the original purchaser, so if you upload it onto a torrent, they will easily know it was you. I think this is a great compromise that expands consumer options, avoids the damage to systems that other copyright protection software can cause, but at the same time lets authors protect themselves. I commend Rowling's people for coming up with this, and hope other major publishers follow suit.