I'm not very sympathetic to this particular argument. There are much more hypocritical international norms. For instance, even putting aside the collapse of the Doha round, it is wholly unclear to me why the last protectionist trade barriers to be banned have to be the ones in industries where the developing world has a comparative advantage (eg agriculture) whereas all the industries that the West excelled at most had to be ones that were liberalized first. Here, though, putting aside the larger issue of global warming, the push for safer environmental practices is a pretty universal thing. Local waterways and habitats are actually polluted, and the citizenry complains. I don't see a difference in type between the protests in Kunming at building a new petrochemical plant and concerns in the US about the Keystone XL pipeline, nor between complaints about the smog in Los Angeles during the 1950s and smog in Beijing today. The problems are the same. The causes are the same. People's complaints are the same. Using the same solution isn't really trying to force Western ideals on anyone.