[image=http://img821.imageshack.us/img821/9779/madmenseason4510.jpg] The wait is finally over! Mad Men returns tonight for its fourth season, which looks to continue and reboot the story of Don Draper and his New York ad agency. It has been getting a lot of hype over the past few weeks, with Jon Hamm, Christina Hendricks and January Jones making the talk show circuit and cover stories on TV Guide and other major magazines. It has evolved from a little-watched show on an obscure network into a cultural phenomenon. So, season four. I'll kick things off with a little speculation: I expect we'll see the new ad agency grow and develop, though it will face a lot of challenges competing with McCann and Grey. I hope Draper isn't just running around from woman to woman. Without the possibility of being caught, there's no tension and thus we won't care. I think Betty will learn that Henry Francis isn't all he was cracked up to be (after all, he did choose to hit on a pregnant married woman). Maybe Greg will be sent off to Vietnam as a medic, leaving Joan by herself working in close quarters with Roger. Will we see Sal again? Historically speaking, I figure that the season will start in 1965, to bring us to the sweeping changes of the mid-60s. I certainly hope that the show will touch on civil rights, LBJ's Great Society and the opposition to Vietnam. The New York World's Fair was held from 1964-1965 and I wonder if the show will cover this too. And lets not forget the British invasion! Should be a fascinating season. Fellow Maddicts, gather here to anticipate, discuss and react to the season premier!