Amph Marvel's Eternals

Once you read the full context of the article it seems even more like throwing the movie under the bus.

 

It has a 58% tomatometer as we speak.
Well, how i said pages ago Disney mismanaged this movie release, they, for some reason thought it was a award contender kinda of marvel (no pun intend).
I wonder if they test screened this one at all.

PS:

Spoiler

I like Jeremy Jahns review that may underline the movie "problem"

 

It will probably open between $50-$60 million and end up between $150-$160 million (domestic). Once again, social media has killed a movie's potential.

 

Indeed. It could turn that, and I know this is crazy, but maybe the movie just isn’t that good?

 

That can't be it....there has to be something else

 

Again Marvel was due to make a stinker ,as long as they get xmen, fantastic 4 well casted and good scripts and holland signed forever as spiderman its all good lol

 

I'd say they already made a handful of stinkers: Thor 1, Thor 2, Iron Man 2, Ultron, Black Widow.

 

The more I see "It's a diversity mess" the more I want to see it.

 

Iron Man 3 was the worst id say making a comedy movie geez that was dumb still cant believe what they did with kingsley lol

 

I really liked the first Thor, thought Ultron was okay, and enjoyed Black Widow.

 

Eternals pulled from several Gulf nations.

Homophobia is apparently the cause.

 

Marvel titled this ad "Fresh", definitely throwing some shade at RT



Although dopey me I clicked on a comment response and the first response was a spoiler from some idiot. remind me not to read comments ever again.

Anyway going to go Saturday at 6, hopefully it's not too crazy as it's usually a pretty busy showtime but maybe the reviews scared a few off for social distancing purposes.

 

Audience score at RottenTomatoes is at 86%!

 

I don't think Marvel is capable of making a flop any more than they're capable of making a masterpiece. The first Iron Man was a solid movie made with a restrained budget, inspired casting, and a love of the genre run through a solid writing/producing/directing team before the formula became what it is now. It came as close to greatness as any Marvel movie is ever likely to get. Disney Marvel has since collected the talent it needs to reproduce a consistent product, knows how to reproduce it, and will keep on reproducing it until customers no longer want to consume it, which I'm comfortable acknowledging will not be in my lifetime.

 

On one hand, this is one of the most interesting things Marvel has ever put to screen. On the other hand, that this is at its core so interesting and has so many intriguing things going for it makes the film feel so much worse whenever it descends into the typical Marvel fare – stuff that is usually moderately annoying in the average Marvel movie feels almost excruciating here, where it runs directly in counter to the really fascinating ideas and concepts that it is played against scene after scene. Please can we cool it with the sarcastic quips at this point, Marvel?

This might just be Marvel's most frustrating movie in their 20+ film slate, in that it really is one of the very best when it is firing on all cylinders but it just so often sticks to the well-worn path that, despite its peaks, it manages to continually kneecap itself at every given turn. In that light, I do totally get the negative reviews, given how much the bad sticks out like a sore thumb here (whereas the same messy stuff in other Marvel movies just feels like part of the generally accepted package, most of the time), when so much else in the film is really trying (and at times, really succeeding) to go above and beyond what the MCU usually has to offer; it's almost like MCU is typically graded on some sort of curve, but with this being touted as being "more" than the average Marvel movie (and coming off of the back of Zhao's very well deserved Nomadland Oscar win) but still suffering from the very same issues as most of the other Marvel movies despite its grander asperations, those issues do feel so much more amplified here and, thus, the curve is removed to some degree.

As someone starting to get very burnt out on most of Marvel's output now, I have to give this one credit for being as fascinating as it is in he moments where it is operating at its best, but I also think this is perhaps the most poignant example of why the Marvel formula truly needs innovation at this point, so that these movies can actually start breaking free of the baggage that comes saddled with the Marvel brand and house structure that we've seen almost 30 times over.

 

On the flip side, though, Dune is a massive, recently release genre film that isn't "meta" and takes itself, its world, and its characters incredibly seriously, and it has been near-universally praised and has already wormed (heh) its way into pop culture.

Eternals is much more overtly self-deprecating in that it is so beholden to the Marvel formula which, by and large, undercuts any of its weirder and more comic-booky concepts with quips and metatextual allusions to how silly its concept inherently is rather than just owning that and committing to what it is. More than anything, I want to see comic book movies really embrace what they are and own that, and I think the best of them are the ones that do. I don't totally blame Eternals itself for this, since Eternals really does seem to be striving to treat its internal concepts and logic with respect; what I actually blame here is the formula that it is baked into, which is the very same formula that doesn't allow that respect to really take hold most of the time and has been holding these movies from reaching their fullest potential for quite a few years now.

 

The reviews were right in only one way: the film fails when the MCU “massive CGI end fight” formula kicks in.

Apart from that, it is definitely one of the best MCU films. And it’s certainly one of the few that actually feels like it understands that the essence of film is…visual.

I’m 100% convinced that the dramatically low critic scores are largely (though not all) due to this not meeting the expectations critics have, for a more flippant, self-parodying tone. This one’s far too earnest, in that context. And when it suddenly lurches into MCU staples, like the aforementioned all out CGI fight fest, it feels very jarring.

I think it’s that clashing of tones that rubs people the wrong way, understandably. But it’s easily the most interesting and aesthetically beautiful of the MCU films, and at the top of the heap for me.

Zhao should be given more after this, not less. But I fear the monolithic expectations of the MCU have spoken, and Feige will revert.