Amph The 2020 Box Office Blood Quarantine

Yeah, the inability to advertise the film due to the double controversies seemingly hurt the film's performance more than COVID did in China.

 

Box Office Remains Soft.

-Tenet dropped 30% domestically for a $4.7m haul and $36.1 domestic total so far.
-Opened strong in Japan with $4.3m.
-International stands at $214m.
-Worldwide total stands at $250m.

-Mulan dropped 72% in China to $6.5m and a $36.2m total there, with piracy, low reviews and poor word of mouth being big factors in addition to the lack of advertising.
-Mulan's international total stands at $57m.
-Chinese film The Eight Hundred will soon cross the the $430m global mark to pass Bad Boys For Life as the top grossing film of 2020.

 

International = non-domestic (US/CA) total, Worldwide = domestic + international total.

 

Well, he's not wrong- a lot of these movies were being used to test the waters and see what a low-performance, longer-run release could do under current conditions. NM probably wouldn't have been a big hit due to word of mouth under normal conditions, but that ~$20m domestic total would probably translate to about $60m-$80m normally. So, it'd be on the way breaking even, at the very least.

 

I don't know if there's a correlation or a multiplier you can use for what a film is making under current circumstances vs. what it would make it normal ones. Take Unhinged for instance, I doubt that would make much more than it currently is under a normal scenario.

 

There's certainly variation to be found, but you can apply auditorium capacity reduction (at least 50%) due to social distancing and screen count/market share reduction (~20-25% between NY, LA, etc) due to lockdowns and get you a rough idea of where a film's performance would likely stand.

 

Anime movie Demon Slayer is currently crushing all sorts of box office records

 

Actual box office update worth discussing from this past weekend, with WW84's debut. Diana dos brought in $16.7m, roughly 75% more than Tenet's pandemic opening. Added to the international total at the time (we don't have domestic daily figures to bring it up to date yet), it opened to $85 worldwide. Not bad, given the mixed reviews, overall pandemic and HBO Max handicap. Will be interesting to see how it holds going into this final holiday weekend.

News of the World also opened at $2.4m, while Croods 2 came in 3rd (despite also being available on VOD for a week) w/$1.7, bringing the domestic total to $30.3m for a $98.2m worldwide total. Monster Hunter dropped to 4th w/$1.1m for a $4.2m domestic & worldwide total of $9m (the China screw-ups really hurt the film).

 

Indeed. It's too early to get a final total for the year, since WW84 and others are still in their (in many cases, abbreviated) runs. But, so far, 2020 looks like this:

Domestic:
-Bad Boys 3, $206.3m
-Sonic, 146
-BOP, 84.1
-Dolittle, 77
-Invisible Man, 70.4
-Call of the WIld, 62.3
-Onward, 61.5
-Tenet, 57.9
-The Gentlemen, 36.4
-Croods 2, 34.4

Worldwide:
-The Eight Hundred, $461.3m
-BB3, 426.5
-My People, My Homeland, 422.3
-Tenet, 362.6
-Demon Slayer: The Movie, 313.4
-Sonic, 310.6
-Dolittle, 245.2
-Legend of Deification, 240.6
-BOP, 201.8
-The Sacrifice, 161

The worldwide top 10 probably isn't going to change (though there's an outside shot that WW84 might crack into there), Croods will go up at least one more position and WW84 will likely enter those standings eventually as well. Tenet is still active but won't make up the $2-3m it needs to surpass Onward, so things are pretty stable there.

 

Neither did the people who made Dolittle.

 

On one hand, I think it should get its own thread- 2019 hit 22 pages and we'll probably hit 15 or 16 by time this thread is finally done if it is kept on its own, so this thread isn't immensely undersized by comparison, despite the pandemic. And it'll just make the subject more navigable/manageable.

On the other, at least half of the major movies coming out in 2021 were 2020 releases originally, so maybe it would make sense to keep them grouped together? I'm open to either option.