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Why the lack of Indiana Jones merchandise?

Discussion in 'Lucasfilm Ltd. In-Depth Discussion' started by jaimestarr, Feb 21, 2021.

  1. jaimestarr

    jaimestarr Jedi Grand Master star 4

    Registered:
    Sep 13, 2004
    If you quickly peruse the internet, you will see that even the most "cult classic" of films has more t-shirts, posters, action figures, etc than Indiana Jones.

    Truly, it is more difficult to find legit/officially licensed Indiana Jones merch than it is, for example, John Carpenter's "Big Trouble in Little China." Why is this? Why does Lucasfilm/Disney hold so tightly to licensing the Indiana Jones brand?