Baby Yoda merchandise: What percentage?

Everywhere I go (and this has been the case for quite a long time), I see more "Baby Yoda" merchandise than I see all other "Star Wars" merchandise put together. Does anyone have any facts as to how big a piece Baby Yoda was of the entire Star Wars merchandise pie in 2022? My gut instinct is over 50%, but I'd like to know the cold, hard facts.

 

I'm going to move this over to our Collecting forum. This forum is really for discussion of non-SW Lucasfilm projects, such as Indiana Jones.

 

I mean, I don't know how you can expect an answer for this. Grogu is everywhere not just toys. He's on Chia pets, pillows, mugs, etc. The only people who'd be able to answer this are those at Lucasfilm, and I doubt they'd provide an answer to that question.

 

I can't remember the actual time frame but once "Baby Yoda" was revealed and the merchandise started to trickle out the first thing to release was that weird doll thing that surprisingly is still being sold in stores, but I went into a Walmart and there was only one left on the shelf, I instantly grabbed it and was just casually walking around the store specifically in the drink section and this dude that was Red Bull vendor saw me with that "Baby Yoda" toy and instantly started talking to me about it. Whenever someone starts talking to me in public about Star Wars, my third eye opens up lol. No one around me really cares about Star Wars all too much so I'm always hyped when this sort of thing happens, but this Red Bull vendor was getting pretty hyped about this doll, he showed me his custom phone case which had this handmade design of Grogu drinking a can of Red Bull, unfortunately, he asked if there were any more and I told him no, he then started to beg me to give the one I found to him. I was very tempted to actually give it up because once again, no one around me likes Star Wars enough to act like this but because I'm completely obsessive when it comes to collecting newly released Star Wars stuff I told this dude no, which in turn made everything a little awkward. I did go back to the toy section to check if someone hid one somewhere else, but I had no luck. Pretty long drawn-out story but I will never forget this little interaction.