Delta 'Song' Airlines to rival JetBlue in features, price, and service

Song?, a new airline service developed to revolutionize customer expectations for high-quality, low-fare air travel, was introduced today at a company event in New York City. Song, which will initially service Northeast to Florida routes, will fly its maiden voyage from New York City?s JFK to West Palm Beach on Tuesday, April 15, 2003. By October 2003, Song plans to provide 144 daily flights utilizing a fleet of 36 Boeing 757 aircraft.

A wholly-owned subsidiary of Delta Air Lines, Song will meet air travelers? individual and ever-changing needs through a variety of innovations, several of which are industry firsts. These include:

¨ The addition and deletion of on-board and customer amenities and services based on customer feedback. Customers will have the ability to vote products and services on and off via the Song Web site: www.flysong.com.
¨ The first-ever airline Web site to offer lowest-fare-finding function. Customers using flysong.com will be automatically directed to an area of the site that will help them find Song?s lowest fares to and from their destinations of choice.
¨ The most advanced in-flight entertainment technology available (October 2003). Song is partnering with Matsu****a Avionics Systems and EchoStar Communications Corporation (NASDAQISH) and its DISH Network? satellite TV service to provide a complement of on-board amenities, which will include:
· Personal video monitors at every seat with "touch screen" technology and credit card "swipe" capability.
· Live, all-digital satellite television programming from DISH Network.
· Digitally-streamed MP3 audio programming, which will allow passengers to create a personal play list from an extensive library of audio files.
· Pay-per-view programming available on demand, which will feature a wide-range of current offerings for all ages.
· Multi-player interactive games that allow play between passengers.
· Interactive iXplor moving map program with zoom capabilities and points of interest information.
· Connecting gate information broadcast directly to personal in-seat video monitors.
· Expandable in-flight entertainment technology which will facilitate the opportunity to integrate additional services in the future:
· In-seat Internet connectivity
· In-flight shopping and on-line product purchase capabilities
· Premium branded food choices available on-board for purchase.
· A simple unrestricted low-fare pricing structure with most one-way fares expected to be as little as $79 and no more than $299.* Song will offer customers simple, user-friendly pricing options, including 14-day, 7-day, 3-day, walk-up fares and sale fares. Fares will not require a Saturday-night stay.
· Service to all three major New York airports. Song will be the only low-fare service to operate out of JFK, LaGuardia and Newark airports.
· 33 inches of legroom throughout the entire aircraft. This is the most legroom available from any low-fare service?s fleet and more than most major carriers.
· Frequent flyer benefits through the Delta SkyMiles® program and other partner programs.
· Simple, one-step connections with Delta?s worldwide service, including interline with SkyTeam? members and other partner airlines.

"It?s our goal to make flying the way it used to be ? fun, exciting, interesting or simply relaxing ? whatever the customer is looking for that day," said John Selvaggio, president of Song and a 30-year veteran of the airline industry. "We?re introducing choices back into the experience. And, we?re going to ask customers to vote products and service on or off the aircraft. So, when we say ?the choice is truly yours,? we mean it."

Selvaggio added, "Just as a song is the harmonious composition of distinct yet related elements, our Song will be in harmony with each individual's self-expression. It will recognize that people want to fly as the people they are and that each person has different expectations every time he or she flies."

Song plans to introduce a fleet of 199-seat, all coach Boeing 757 aircraft at the average